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Crafting a digital experience with a taste of adventure
The Skinny
SnackCrate came to us at a time of rapid growth—they had turned a small start-up selling subscription snack boxes, into a booming business. In order to become a leader in the category, they knew they had to redesign their website (the hub of all sales) to be the best user experience possible. The current site was outdated, the design was too childish, and subscribing and checking out was not intuitive.
Fun At Every Turn
Art Direction + Photography
We needed to create excitement around receiving a surprise box of goodies from a different country every month, so we developed concepts and art-directed all photography for the website to bring fun, excitement, and movement to every photo.
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Clearing The Path For Users
UX Design + Web Development
We distilled the subscription process into simple steps visually including concise descriptions leading to a call to action to subscribe. We focused our efforts to make the product selection and checkout process simple, clear, and mobile friendly.
Built For The Long Haul
UX Design + Web Development
Great design can help earn trust with users, so we designed and developed a clear and responsive site that shows people what to expect with their SnackCrate subscription. We also made the framework of the site scalable to account for future growth and integration with advanced backend functions.
Seamless
Follow-Up
Campaigns + Promotions
We designed and developed automated emails based on the user’s journey and digital ads re-targeting people who had visited the website, but had not yet purchased. The results were increased subscriptions, a reduction in cart abandonment and overall consumer satisfaction.
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